Today, I read an interesting article in a publication called The Independent. The article highlighted ways “brick and mortar” bookstores are attempting to compete against the book selling giant Amazon.com. For example, some authors are offering extra material, say a chapter or two, for bookstore chains that sell their books.
Anyone who buys the new Joanne Harris paperback Peaches for Monsieur le Curé from Waterstones will find it contains an extra chapter not included in copies sold elsewhere, after the book chain signed an exclusive deal with the author.
This got me thinking. What would I do to get an “exclusive deal” with a bookstore chain?
1. Provide extra material? Of course.
2. Offer to lead book discussions? Yes.
3. Stock book shelves? Absolutely.
4. Vacuum the bookstore? Yup.
5. Offer customers beverages and finger foods? All day.
6. Make the finger foods? Let’s get cooking.
Guess you get the idea. I want to sell my book. So, why not go to Amazon.com and buy a copy. ; )